Hi, I am Hamdan, a Digital marketer

-ABOUT ME

A passionate Digital Marketer specializing in social media marketing, performance marketing, and content strategy. I help brands grow their online presence, reach the right audience, and achieve measurable results through data-driven marketing. I've gone through a number of phases in my career, and each of them has informed my current work ethos and philosophy. I have excelled in a number of Digital Marketing roles in diverse industries, and believe that my number one asset is my ability to adapt to any challenge that is thrown my way.

-Skills

Meta Ads
SEO
Social Media Management
Audience Research & Targeting
Creative Strategy
Campaign Strategy
Content Creation
Lead Generation
Graphics Designing

― Work experience

Digital Marketer / Graphics designer
Martin Dow Ltd / Feb 2024 - Jan 2026

I was lucky to learn the ropes at Martin Dow Ltd., where I worked with an international team on projects including Pharmaceutical and Packaging promotions.

Digital marketer / Performance Marketer
Working as a freelancer / Jan 2026 - Present
Gaining freelance experience in digital marketing through Meta Ads, social media marketing, and practice campaigns to build real-world skills and results.

― Education

Iqra University

Bachelor's Degree, BBA / Marketing / 2020 - 2025

Jinnah College

Pre-Engineering / 2018 - 2020

― Courses

Meta Certified Digital Marketing Associate
SEO
E-Commerce Management
Brand Identity
Content Marketing
Shopify Management
Graphics Designing

Sales repesentative / Graphics designer

Paragon Insurance / Aug 2022 - Dec 2023

I’ve been central to delivering several extensive projects while working at Paragon Insurance, both in the augmented reality space.

META ADS CASE STUDIES

1. ROYAL ESSENCE - PERFUME BRAND

Royal Essence wanted to increase online sales while maintaining a profitable advertising budget. I developed a performance-driven Meta Ads strategy focused on audience research, creative testing, campaign optimization, and retargeting. Throughout the 60-day campaign, I continuously monitored performance data, scaled winning ad sets, and refined targeting to improve conversions. As a result, the store generated PKR 559,200 in revenue from 311 orders, achieving a 5.3x Return on Ad Spend (ROAS) with a 4.86% conversion rate. This project highlights how a data-driven approach and continuous optimization can deliver consistent growth for an eCommerce brand.

2. EMERALD WEAR - JEWELLERY BRAND

Emerald Wear aimed to increase online sales and strengthen its presence in Pakistan's competitive fashion market. I developed a results-driven Meta Ads strategy focused on audience segmentation, seasonal campaign planning, creative testing, and conversion optimization. By continuously analyzing campaign performance and scaling the highest-performing ad sets, I was able to maximize sales while keeping acquisition costs under control. Over the course of a 90-day campaign, the store generated PKR 712,700 in revenue from 594 orders, achieving an impressive 4.2x Return on Ad Spend (ROAS) with a 3.5% conversion rate. The campaign demonstrated how strategic audience targeting, compelling ad creatives, and ongoing optimization can drive consistent and profitable growth for an eCommerce fashion brand.

SEO CASE STUDY

I worked on an SEO campaign for an informational tourism website focused on helping travelers discover and plan trips across Pakistan. The main challenge was that the website had useful tourism content but was receiving very little organic traffic because its content structure, keyword targeting, and internal linking strategy were not properly optimized. I started by conducting detailed keyword research to identify what potential travelers were actually searching for and categorized the keywords according to search intent, including informational, destination-based, commercial investigation, and travel-planning queries. Instead of targeting only highly competitive keywords such as “Pakistan tourism” or “best places to visit in Pakistan,” I built a long-tail keyword strategy around searches such as “best places to visit in Hunza,” “Hunza travel guide,” “things to do in Skardu,” “Skardu trip cost,” “best time to visit northern Pakistan,” and “7 day Pakistan itinerary.” I then created topic clusters around major destinations including Hunza, Skardu, Fairy Meadows, Naltar Valley, Gilgit-Baltistan, and the northern areas of Pakistan, with detailed pillar pages supported by smaller articles covering attractions, itineraries, travel costs, transportation, weather, accommodation, and things to do. On-page SEO was improved by optimizing title tags, meta descriptions, headings, URLs, image alt text, keyword placement, semantic terms, FAQs, and content structure while making sure the content answered the actual search intent rather than simply repeating keywords. I also implemented a strong internal linking strategy so that related articles were connected to one another and supporting pages linked back to their main destination guides, helping users navigate the website while creating a clearer topical structure for search engines. Technical SEO was also addressed by improving mobile usability, page speed, image optimization, indexing, sitemap configuration, broken links, canonicalization, and overall website structure. The content was written to provide practical value to travelers by including realistic trip-planning information, suggested itineraries, estimated budgets, transportation options, seasonal considerations, and destination-specific recommendations. I also used Google Search Console and analytics data to monitor impressions, clicks, CTR, keyword positions, and pages generating organic traffic, and continuously optimized articles that were receiving impressions but were not generating enough clicks. Over the course of the campaign, the website expanded from a small collection of poorly optimized articles into a structured tourism resource covering multiple destinations and hundreds of related search queries. The strategy demonstrated that successful informational SEO is not simply about adding keywords to articles; it requires understanding search intent, building topical authority, creating interconnected content clusters, improving technical performance, and continuously updating content based on search performance. The overall objective was to build a sustainable organic traffic channel that could attract users throughout the entire travel-planning journey—from discovering where to go and researching destinations to comparing itineraries, estimating costs, deciding when to travel, and planning the actual trip.

BIN HASHIM TOURISM

“You will never feel like it. You will never wake up motivated every day. Success is not about emotions, it is about standards. The people who win are not the ones who feel the best, but the ones who are willing to do what others avoid, even when they don’t feel ready. Discipline is doing what needs to be done, even when you don’t feel like doing it.”

- Alex Hormozi

― Sarah WATSON

“Hamdan delivered exactly what we were looking for in a digital marketing partner. He quickly understood our target audience and created ad creatives that felt both modern and highly relevant. What impressed us most was his ability to combine strategy with execution—everything felt well planned and data-driven. He was responsive throughout the project and met deadlines without any issues. We saw a noticeable improvement in our campaign performance, and I’d happily work with him again.”

“Working with Hamdan was a smooth and professional experience from start to finish. He took the time to understand our business goals and delivered a well-structured digital marketing strategy that improved our online engagement within a short period. His creativity in ad design and attention to detail really stood out. Communication was consistent, and he was always open to feedback and quick to make adjustments when needed. I would definitely recommend him to anyone looking for reliable and results-driven marketing support.”